AI Design is an iOS app for Cricut users and crafters, offering a large library of 68,000+ SVG cut files, monograms, shapes, watercolors, and 8,000+ fonts compatible with popular design tools including Design Space. The app allows users to easily create and edit designs using built-in AI tools.

The business currently generates installs from a balanced mix of 50% organic traffic and 50% Apple Search Ads. Advertising was paused around the New Year, which caused a temporary dip in installs. Historically, ASA spend was very efficient, averaging $250–$300/month, and scaling paid traffic could potentially increase revenue 2–3x.

This makes the app a solid semi-passive asset with clear growth potential through ASO and paid acquisition.